Shirt Tucker — Bag Insert Design Brief

Print Specifications

Dimensions & Setup

Finished size3″ × 4″

SidesDouble-sided

Safe zone margin0.2″ all sides

Bleed0.125″ (add if required)

Image resolution300 DPI minimum

FinishMatte or gloss

Export formatPDF (embedded fonts)

Brand Colors

Navy (primary) #0d1b2e · CMYK 91/79/43/52

Blue (accent) #1a73e8 · CMYK 88/50/0/9

White #ffffff

Green (warranty) #2a7a2a

Body text (grey) #666666

Typography

Logo / headingsBarlow Condensed 900

Labels / badgesBarlow Condensed 700

Body / captionsDM Sans 400–700

Logo size (front)41pt

Headline (front)20pt

Body copy (front)7.5pt

URL pill (front)8.5pt

Assets Required

Back imagehow-to-wear-steps.webp

Back image roleFull-bleed, covers flex-1 area

QR code URLshirt-tucker.com/warranty.html

QR code color#0d1b2e on white

QR size (front)1.17″ × 1.17″

Social handle@ShirtTucker

Support email[email protected]

Designer Notes

Side A (Front): Navy top band (~1.71″ tall) + white body filling remaining height. All content sits within 0.2″ safe margin from card edges.
Side B (Back): Navy ribbon (0.65″) → full-bleed how-to image → white support footer (1.05″). Border overlay 0.2″ inset from card edge on back.
The how-to-wear-steps image should ideally be provided at 900px wide × ~900px tall minimum (300 DPI equivalent for the image fill area ~1.1″ wide × ~3.3″ tall).
QR code must remain monochrome (navy on white) and unobstructed — minimum 0.5″ quiet zone. Do not resize below 1.1″ × 1.1″.
Font substitution: if Barlow Condensed unavailable, Bebas Neue (headings) + Inter (body) are acceptable fallbacks. Confirm spacing before print.
Back accent line below navy ribbon: linear-gradient blue (#1a73e8), 2px height, fades at edges — keep for brand consistency.